What data does OTT make available to broadcasters, agencies and advertisers? How valuable is it? How are rates for targeted advertising progessing?
Categories:
Channels:
Tags:
Targeted advertising, programatic, addressable
ott, pay-tv, targeted, advertising, programmatic, advertising, content
What data does OTT make available to broadcasters, agencies and advertisers? How valuable is it? How are rates for targeted advertising progessing?