https://advanced-television.tv/index.php/c/9/advertising/ TV advertising en Tue, 07 Apr 2026 08:14:11 +0100 Tue, 07 Apr 2026 08:14:11 +0100 Advanced Television - RSS Generator https://advanced-television.tv/index.php/video/308/eclutch-ibc-2025/ https://advanced-television.tv/index.php/video/308/eclutch-ibc-2025/ Tue, 30 Sep 2025 10:12:08 +0100
FAST esports]]> https://advanced-television.tv/index.php/video/307/ikomg-ibc-2025/ https://advanced-television.tv/index.php/video/307/ikomg-ibc-2025/ Tue, 30 Sep 2025 09:53:06 +0100
IKOMG IBC 2025]]> https://advanced-television.tv/index.php/video/306/backscreen-2025/ https://advanced-television.tv/index.php/video/306/backscreen-2025/ Wed, 23 Jul 2025 10:41:40 +0100
ATV talks to Jan Frelek, CCO of Backscreen, about the Latvian company and its comprehensive OTT product suite. A key feature is the adaptability of the UI, in particular the profile choices tailored for the different generations often found in a househ...]]> https://advanced-television.tv/index.php/video/300/harmonic-ibc-2024/ https://advanced-television.tv/index.php/video/300/harmonic-ibc-2024/ Wed, 02 Oct 2024 16:34:39 +0100
on prem, cloud, AI, codecs]]> https://advanced-television.tv/index.php/video/294/cts-ibc-2024/ https://advanced-television.tv/index.php/video/294/cts-ibc-2024/ Wed, 02 Oct 2024 15:35:53 +0100
CTS Technology is the company that exploits what what of the world's biggest cable companies, and media company of any kind, has learned. ATV talks to CTS about how it can help with operator cost challenges, its sports hub services and handling the Ol...]]> https://advanced-television.tv/index.php/video/292/yospace-august-2024/ https://advanced-television.tv/index.php/video/292/yospace-august-2024/ Thu, 01 Aug 2024 14:10:28 +0100
Atv talks to Tim Sewell of Yospace about their 25 years in the digital media business and about what the future holds for the advertising industry in terms of personalisation and automation of provision. Find ouot more at IBC: https://www.yospace.com/i...]]> https://advanced-television.tv/index.php/video/290/sandbox-may-2024/ https://advanced-television.tv/index.php/video/290/sandbox-may-2024/ Mon, 13 May 2024 11:20:13 +0100
Sandbox, Playkids]]> https://advanced-television.tv/index.php/video/289/ai-buy-november-2023/ https://advanced-television.tv/index.php/video/289/ai-buy-november-2023/ Wed, 15 Nov 2023 13:59:02 +0000
OTT, in content shopping]]> https://advanced-television.tv/index.php/video/285/brightcove-at-ibc-2023/ https://advanced-television.tv/index.php/video/285/brightcove-at-ibc-2023/ Wed, 04 Oct 2023 09:34:38 +0100
Brightcove, ad insertion, AI]]> https://advanced-television.tv/index.php/video/279/irdeto-february-2023/ https://advanced-television.tv/index.php/video/279/irdeto-february-2023/ Mon, 20 Feb 2023 11:46:33 +0000
content security]]> https://advanced-television.tv/index.php/video/269/verimatrix-march-2022/ https://advanced-television.tv/index.php/video/269/verimatrix-march-2022/ Wed, 09 Mar 2022 16:40:51 +0000
Atv talks to Verimatrix about Streamkeeper and the all-new hyper-flexible SaaS Secure Delivery Platform]]> https://advanced-television.tv/index.php/video/268/roy-taylor-talks-about-ryff/ https://advanced-television.tv/index.php/video/268/roy-taylor-talks-about-ryff/ Wed, 26 Jan 2022 13:12:33 +0000
Founder Roy Taylor talks about Ryff, the  AI driven product placement solution and market.]]> https://advanced-television.tv/index.php/video/262/mediaocean-2021/ https://advanced-television.tv/index.php/video/262/mediaocean-2021/ Wed, 12 May 2021 14:46:56 +0100
A-tv talks to Lance Neuhauser of Mediaocean about its 'mission critical software proposition' follwing the integration of 4C and what it means by 'omnichannel advertising'.]]> https://advanced-television.tv/index.php/video/261/ryff-garry-edwards-2021/ https://advanced-television.tv/index.php/video/261/ryff-garry-edwards-2021/ Wed, 12 May 2021 10:39:09 +0100
Atv talks to Garry Edwards of Ryff, a company using AI to redefine the possibilities for product placement on TV including in all archive material.]]> https://advanced-television.tv/index.php/video/257/verizon-ibc-2020/ https://advanced-television.tv/index.php/video/257/verizon-ibc-2020/ Thu, 17 Sep 2020 11:00:40 +0100
media platform, OTT, streaming, UHD, concurrence, latency]]> https://advanced-television.tv/index.php/video/254/freesat-august-2020/ https://advanced-television.tv/index.php/video/254/freesat-august-2020/ Fri, 28 Aug 2020 17:24:03 +0100
Freesat, DTH, UK, ]]> https://advanced-television.tv/index.php/video/250/nab-2020-atv-talks-to-darren-lepke-of-verizon-digital-media/ https://advanced-television.tv/index.php/video/250/nab-2020-atv-talks-to-darren-lepke-of-verizon-digital-media/ Tue, 28 Apr 2020 12:19:58 +0100
Verizon Digital Media, programmatic advertising, latency, Covid-19]]> https://advanced-television.tv/index.php/video/248/verizon-digital-media-ibc-2019/ https://advanced-television.tv/index.php/video/248/verizon-digital-media-ibc-2019/ Fri, 27 Sep 2019 14:59:10 +0100
OTT, vod, personalization, monetization]]> https://advanced-television.tv/index.php/video/240/synamedia-anga-2019/ https://advanced-television.tv/index.php/video/240/synamedia-anga-2019/ Fri, 10 May 2019 16:26:38 +0100
video processing, cloud, virtualization]]> https://advanced-television.tv/index.php/video/223/salesforce-mipcom18/ https://advanced-television.tv/index.php/video/223/salesforce-mipcom18/ Mon, 12 Nov 2018 15:20:40 +0000
John Carney and Steve Sobel bring us the story of Salesforce - the originator of enterprise software in the cloud - and its arrival and advance in serving the digital media industry.]]> https://advanced-television.tv/index.php/video/221/kaltura-ibc-2018/ https://advanced-television.tv/index.php/video/221/kaltura-ibc-2018/ Mon, 08 Oct 2018 10:47:40 +0100
Kaltura explains its mission to bring the OTT experience to the level of traditional pay-TV with total reliability and full functionality avialable over all screens, with all business models and with complete scalability.]]> https://advanced-television.tv/index.php/video/219/inside-secure-ibc-2018/ https://advanced-television.tv/index.php/video/219/inside-secure-ibc-2018/ Mon, 08 Oct 2018 10:27:01 +0100
Inside Secure is all about security for media both content and advertising. At IBC it is unvieling a new service to protect publishers who rely on ad revenue from across multiple services; this can be disrupted by ad blockers and misreporting.]]> https://advanced-television.tv/index.php/video/218/spot-x-ibc-2018/ https://advanced-television.tv/index.php/video/218/spot-x-ibc-2018/ Mon, 08 Oct 2018 10:12:13 +0100
Spot X reveals the latest in provisioning personalised ad insertions in live linear OTT, and area of business that has really taken off over the last 12 months.]]> https://advanced-television.tv/index.php/video/217/verizon-ibc-2018/ https://advanced-television.tv/index.php/video/217/verizon-ibc-2018/ Mon, 08 Oct 2018 09:57:48 +0100
Ariff Sidi tells us about Verizon's latest push on latency where incremental improvements at every point of the chain have pushed down latency to live to as little as 10-15 seconds with more to come. He also talks about 'smar]]> https://advanced-television.tv/index.php/video/214/csg-ascendon-ibc-2018/ https://advanced-television.tv/index.php/video/214/csg-ascendon-ibc-2018/ Mon, 08 Oct 2018 09:21:34 +0100
Bill Gash reveals how the Ascendon AWS cloud based SaaS is all about helping clients engage today's digital consumers and take them to a point where they will purchase or subscribe for content through their mobile device.]]> https://advanced-television.tv/index.php/video/212/beenius-ibc-2018/ https://advanced-television.tv/index.php/video/212/beenius-ibc-2018/ Mon, 08 Oct 2018 08:59:17 +0100
Beenius talks about the big step forward in development of the Android operator tier. As an early adopter of Android for IPTV and OTT, Beenius has ]]> https://advanced-television.tv/index.php/video/204/zappware-anga-2108/ https://advanced-television.tv/index.php/video/204/zappware-anga-2108/ Mon, 09 Jul 2018 15:47:46 +0100
OTT platform, WIND Hellas, VoD, recommendation engine, personalisation, targeted advertising]]> https://advanced-television.tv/index.php/video/201/beenius-at-anga-2018/ https://advanced-television.tv/index.php/video/201/beenius-at-anga-2018/ Mon, 02 Jul 2018 14:52:43 +0100
Beenius, Castoola, personalisation, targeted advertising]]> https://advanced-television.tv/index.php/video/189/brexit-media-summit-21st-november-2017/ https://advanced-television.tv/index.php/video/189/brexit-media-summit-21st-november-2017/ Tue, 19 Dec 2017 09:40:48 +0000
Brexit, Vaizey, Naz, Minns, PACT, COBA, DCMS]]> https://advanced-television.tv/index.php/video/168/spotx-ibc-2017/ https://advanced-television.tv/index.php/video/168/spotx-ibc-2017/ Thu, 26 Oct 2017 11:18:27 +0100
targeted advertising, programmatic, demographics]]> https://advanced-television.tv/index.php/video/144/spotx/ https://advanced-television.tv/index.php/video/144/spotx/ Wed, 26 Apr 2017 12:43:29 +0100
SpotX, targeted, programmatic advertising]]> https://advanced-television.tv/index.php/video/152/2017-advertising-part-7/ https://advanced-television.tv/index.php/video/152/2017-advertising-part-7/ Mon, 03 Apr 2017 16:25:22 +0100
Targeted advertising, programmatic, addressable]]> https://advanced-television.tv/index.php/video/151/2017-advertising-part-6/ https://advanced-television.tv/index.php/video/151/2017-advertising-part-6/ Mon, 03 Apr 2017 16:20:18 +0100
Targeted advertising, programtic,, addressable]]> https://advanced-television.tv/index.php/video/150/2017-advertising-part-5/ https://advanced-television.tv/index.php/video/150/2017-advertising-part-5/ Mon, 03 Apr 2017 16:13:56 +0100
Targeted advertising, programmatic, addressable]]> https://advanced-television.tv/index.php/video/149/2017-advertising-part-4/ https://advanced-television.tv/index.php/video/149/2017-advertising-part-4/ Mon, 03 Apr 2017 16:09:05 +0100
Advertising, programmatic, addressable]]> https://advanced-television.tv/index.php/video/148/2017-advertising-part-3/ https://advanced-television.tv/index.php/video/148/2017-advertising-part-3/ Mon, 03 Apr 2017 15:24:36 +0100
Targeted advertising, programmatic, addressable]]> https://advanced-television.tv/index.php/video/147/2017-advertising-part-2/ https://advanced-television.tv/index.php/video/147/2017-advertising-part-2/ Mon, 03 Apr 2017 11:17:53 +0100
Targeted advertising, programatic, addressable]]> https://advanced-television.tv/index.php/video/146/2017advertising-part-1/ https://advanced-television.tv/index.php/video/146/2017advertising-part-1/ Mon, 03 Apr 2017 11:00:55 +0100
Targeted advertising, programmatic, addressable]]> https://advanced-television.tv/index.php/video/135/http-advanced-television-tv-index-php-video-135-2016ott-part-5-securityofcontentsecurityofdata-1080-mp4/ https://advanced-television.tv/index.php/video/135/http-advanced-television-tv-index-php-video-135-2016ott-part-5-securityofcontentsecurityofdata-1080-mp4/ Tue, 10 Jan 2017 17:53:01 +0000
TV Everywhere, VoD, data security]]> https://advanced-television.tv/index.php/video/133/2016ott-part-3-isadvertisingtheanswerexploitingottdata-1080-mp4/ https://advanced-television.tv/index.php/video/133/2016ott-part-3-isadvertisingtheanswerexploitingottdata-1080-mp4/ Tue, 10 Jan 2017 17:35:37 +0000
Advertising, programmatic, VoD]]> https://advanced-television.tv/index.php/channel/33/2022/ https://advanced-television.tv/index.php/channel/33/2022/ Wed, 27 Apr 2022 12:59:13 +0100
2022 atv videos]]> https://advanced-television.tv/index.php/channel/25/ibc-2017/ https://advanced-television.tv/index.php/channel/25/ibc-2017/ Thu, 21 Sep 2017 12:53:46 +0100
Executive interviews IBC 2017. Accenture, Alticast, Beenius, Cleeng, Cisco, Sky, SpotX, TuneTalk]]> https://advanced-television.tv/index.php/channel/23/advertising/ https://advanced-television.tv/index.php/channel/23/advertising/ Tue, 18 Apr 2017 11:33:48 +0100
Advertising, targeted advertising, programmatic advertising, addressable advertising]]> https://advanced-television.tv/index.php/channel/21/ott-2016/ https://advanced-television.tv/index.php/channel/21/ott-2016/ Tue, 10 Jan 2017 17:06:22 +0000
OTT, pay-tv, targeted advertising, programmatic advertising, content]]> https://advanced-television.tv/index.php/channel/17/ott-2015/ https://advanced-television.tv/index.php/channel/17/ott-2015/ Mon, 18 Jan 2016 01:00:00 +0000
OTT provision is now part of the mainstream – but is also still evolving rapidly. All TV providers, pay and FTA, now feel obliged to supply catch up and back catalogue services. Mainly they are cost centres without much prospect of becoming profi...]]>